It’s nice to see a brand of laptop that you respect be successful. The Thinkpad, by all accounts, is a rather arcane brand that largely refuses to sacrifice its fundamentals on the alter of coolness. Thinkpads are still boring bricks, the glossy red Edge aside – and even that model proves itself to be built in the name of functionality once you open the lid.
It’s even nicer, however, to see a brand celebrate by announcing something useful. In this case that something useful is Nvidia’s Optimus. This is, of course, Nvidia’s switchable graphics technology that makes it possible for laptops to include discrete graphics and maximize battery life. Optimus is going to be rolled out on the T410, T410s and T510. The optional graphics available on these models will still be the Nvidia NVS 3100M.
The press release quotes a battery life increase of up to 33 percent. I can believe that, as the benefit of switchable graphics has already been demonstrated on other laptops from other manufacturers. The T410 and T510 with this feature will start at $1,299 while the slim T410s will be $1,849. You can bet that the laptops won’t sell at those prices for long, however. Lenovo is almost always having some sort of online sale.
Full press release after the break.
Lenovo Reaches Major Milestone – 60 Million ThinkPad Laptops Sold
Introduces Industry’s First Business-Focused Laptops with NVIDIA Optimus Technology
RESEARCH TRIANGLE PARK, NC – October 5, 2010: Lenovo (HKSE: 992) (ADR: LNVGY) today announced that sales of ThinkPad laptops will surpass 60 million this month. More than 14 ThinkPad laptops are now sold every 60 seconds, contributing to Lenovo’s position as the fastest-growing major PC company1. Throughout its 18 year history, ThinkPad has recorded many ground-breaking innovation firsts – like the first spill resistant keyboard and protective roll cage. Today, Lenovo is still innovating and is announcing elevated graphics performance by adding NVIDIA Optimus technology on ThinkPad T410, T410s and T510 laptops.
“Long recognized as a hallmark for innovation and excellence, ThinkPad has been the trusted laptop brand for business users around the world for nearly two decades,” said Peter Hortensius, senior vice president, Think Product Group, Lenovo. “With Lenovo, ThinkPad has grown even stronger for quality, reliability and performance, and we’ll continue to drive our commitment to innovation further as we design future ThinkPad laptops.”
Record of Innovation
With more than 2,000 design awards under its belt, ThinkPad has helped transform laptop computing and changed the way people use their PCs. Famous firsts include:
- First modern laptop to fly in space
- First with a spill-resistant keyboard
- First with built-in CD-ROM
- First with built-in DVD-ROM
- First with built-in wireless
- First with embedded security subsystem
- First with built-in fingerprint reader
- First dual screen mobile workstation
Watch, Play and Win with ThinkPad in October
In celebration of this milestone, Lenovo is rewarding customers with a Customer Appreciation Event featuring up to 15 percent discounted pricing on select ThinkPad models purchased in the U.S. The promotion begins today and runs through Oct. 8.
Log onto Lenovo’s Facebook page to match major ThinkPad milestones to their date in history for a chance to win a ThinkPad laptop. Learn more at this page and watch a video about past and present innovations and what the future holds for ThinkPad design. And read personal stories about users’ oldest ThinkPad laptops at Lenovo Blogs.
Killer Graphics Performance Plus Extreme Battery Life
NVIDIA Optimus technology helps make graphics automatic, instantaneous and seamless. Users no longer have to manually force switching to reduce performance and save battery life. Now they can have extended battery life and electrifying multimedia performance. By switching automatically between high performance and energy saving graphics, ThinkPad laptops with Optimus achieve up to 33 percent longer battery life over discrete only mode2. That adds up to one extra hour of battery life per charge3. ThinkPad also supports Optimus technology to drive four displays via select ThinkPlus docks.
“New technologies like NVIDIA Optimus are making ThinkPads even smarter,” said Rene Haas, general manager, Notebook Products, NVIDIA. “Never before has there been a solution that so effectively eliminates the tradeoffs between riveting graphics performance and long battery life. Visual content is the most popular and important form of data today, and we’ve built the NVIDIA NVS 3100M graphics processor to be the perfect processor for the task.”
Visit Lenovo Blogs for more information.
Pricing and Availability3
The ThinkPad T410, T410s and T510 laptops with Nvidia Optimus technology are available immediately through business partners and www.lenovo.com. Pricing begins at approximately $1,299 for the T410 and T510 and $1,849 for the T410s.
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
1Based on IDC’s Worldwide Quarterly PC Tracker for 2Q 2010 compared to Dell, HP, Acer, Apple and Toshiba.
2ThinkPad T410s with Nvidia Optimus versus T410s with current Nvidia switchable graphics using MobileMark 2007.
3Prices do not include tax or shipping and are subject to change without notice and is tied to specific terms and conditions. Reseller prices may vary. Price does not include all advertised features. All offers subject to availability. Lenovo reserves the right to alter product offerings and specifications at any time without notice.